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Media Release

Asina Services Expands Across NSW with New Offices in Penrith, Newcastle and Tamworth

Armidale, NSW · 7 August 2026 · For immediate release

ARMIDALE, NSW — 7 August 2026. Asina Services, the person-centred NDIS support provider founded in Armidale, is expanding across New South Wales with three new offices in Penrith, Newcastle and Tamworth — while continuing to deliver support across its founding home of Armidale and the New England.

Asina founder Ben Feenan smiling with grocery bags outside the Community Support Hub in Armidale
Founder Ben Feenan in Armidale, where Asina began — grocery run included.

The Newcastle CBD office will house Asina's corporate headquarters alongside a brand-new day program. Penrith and Tamworth open as full support hubs, each with local Disability Support Practitioners (support workers) and a local team participants and families can drop in on. Together, the three offices bring Asina's frontline-led model of support — and new local jobs — to some of the state's biggest regions.

“We've been quiet for a reason — we were waiting until we had the keys. Now we do. We built Asina on a simple idea: support run by people who have actually done the work, shift after shift. These new offices mean we can bring that same standard of care to thousands more families, with the same culture and values we set from day one.”

— Ben Feenan, Founder, Asina Services

Asina was founded by Ben Feenan, a Disability Support Practitioner with more than ten years of hands-on frontline experience. Mr Feenan began his career in 2015 as a Key Worker with DARE Disability Support in Sydney, joined the Cerebral Palsy Alliance in 2021 — where he gained his MAPA certification and worked closely with behaviour support teams — and moved to Armidale in 2025 to supervise a team of around 35 staff, before founding Asina to lift the standard of support across NSW.

Each location will deliver Asina's full range of person-centred NDIS supports: community access, daily living and personal care, transport assistance, meal preparation, capacity building, drop-in support and NDIS cleaning. Participants choose who works with them — with free meet and greets and the final say on their team — and manage everything through a transparent client portal: schedules, shift notes, invoices and support plans in one place.

“Out in the field, I could only be there for a few people at a time. Growing Asina into Penrith, Newcastle and Tamworth means the kind of care I saw change one young man's life early in my career can now reach families right across New South Wales.”

— Ben Feenan

Local jobs in every region

The expansion creates employment in each new location. Asina is recruiting Disability Support Practitioners across Penrith, Newcastle, Tamworth, Armidale and surrounds, paying SCHADS Award rates with super and penalties, and training new workers through its in-house program, the Asina Academy.

Families, participants and support coordinators can reach Asina on 0434 786 381 or at hello@asina.com.au.

Easy Read version

We want this news to be easy for everyone to understand. Here is the Easy Read version:

Easy Read poster: We got the keys. Asina is opening 3 new offices. They are in Penrith, Newcastle and Tamworth. Our main office is in Newcastle. There will be a day program in Newcastle - a day program is a place where you can do fun things with other people. Armidale is still our home - our Armidale office is not changing, it is staying open. Call 0434 786 381. asina.com.au

Download the Easy Read poster ↓

— ENDS —

About Asina Services

Asina Services is a person-centred NDIS support provider serving Armidale and the New England, Tamworth, Newcastle and Penrith, with a corporate office and day program in the Newcastle CBD and full support hubs in Penrith and Tamworth. Founded by Ben Feenan after more than a decade of frontline disability support work, Asina delivers community access, daily living support, transport, meal preparation, capacity building, drop-in support and NDIS cleaning — with screened, experienced workers and a transparent client portal. Learn more at asina.com.au.

Media enquiries

Ben Feenan, Founder · hello@asina.com.au · 0434 786 381. Photos and logos available on request.

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Carol, Regional Operations Manager NSW

Carol Brooks

Regional Operations Manager — NSW

When you call Asina, Carol is who you'll be talking to. She oversees our offices, our customers and staff, and the quality and safeguarding of every service we deliver — with more than 40 years' experience in Aged & Disability Care.

Call Carol — 0434 786 381 carol.brooks@asina.com.au
Ben, Founder and Managing Director

Ben Feenan

Founder / Managing Director

Ben started Asina after a decade of frontline complex-care work, and still leads it day to day — every decision comes back to the people we support. Read Ben's story.

Call Ben — 0422 719 498 ben.feenan@asina.com.au Meet the founder